Magic is the key word in Strega's laboratory and in their way to perform the sweet confectionery art. The magic lies in the most precious ingredients that come both from the five continents and from our own land, surprising us every day with their high quality. The magic resides in the ancient traditions, handed down for generations, in our Italian creativity and in our regional touch. The magic also stands in their brand’s history, led since 1860 by a true passion for skillfully made things and artisanal know-how. It is a magic of flavors that, today more than ever, makes them proud of being who they are.