Where Is Breitsamer Honey From? A Bavarian Brand Story

Breitsamer is a Bavarian honey brand whose story began in Munich in 1935. The honey itself can come from different countries, depending on the variety and harvest. A German brand name tells you about the company; the origin statement on the particular jar tells you where its honey was harvested.

That distinction makes shopping easier. Once you have checked the origin, choose the flavor and texture that suit your breakfast: a flowing honey for drizzling or a creamy one for spreading.

How did Breitsamer begin in Munich?

According to Breitsamer’s company history, Johann Breitsamer sold honey from the family apiary in a small milk shop in Munich’s Haidhausen district in 1935. As demand grew after the war, the family also bought honey from other beekeepers, especially in southern Bavaria.

A second honey family, Ulrich, developed a business in Franconia. The two joined forces in 1969 to form Breitsamer & Ulrich. In 1982, the company added a jarring facility and its own laboratory in Markt Erlbach, near Nuremberg.

Those milestones explain the brand’s Bavarian identity. Its story includes both beekeeping and selecting and jarring honey from other apiaries.

Is every jar of Breitsamer honey harvested in Germany?

No. The company’s German address and a honey’s harvest origin answer different questions. For example, the manufacturer’s acacia honey page lists European origins that can vary with the harvest, including Serbia, Hungary, Romania and Bulgaria.

European Deli’s current acacia listing identifies Hungary; its creamy rapsflower listing identifies Romania. These are product-specific descriptions, not a permanent country assignment for every jar carrying either variety name. Check the origin statement on the package you receive, especially when buying again after a previous jar.

Which Breitsamer honey should you try first?

These two 500 g options offer a useful contrast:

• For drizzling: Breitsamer Acacia Honey is liquid, pale golden and mild. Try a little over plain yogurt or on buttered toast. The manufacturer identifies robinia, also called black locust, as the flower source for this acacia honey.
• For spreading: Breitsamer Creamy Rapsflower Honey has a pale color and a fine, creamy texture. Rapsflower means rapeseed blossom. It is a useful choice when you want a mild honey to spread across a bread roll.

Both products were available to add to cart at European Deli when checked on October 8, 2026. Their product pages show current availability.

How can you compare the two at breakfast?

Our suggestion is to taste each on a separate piece of the same plain bread before adding butter, cheese or fruit. Notice how readily the honey spreads, how much aroma you perceive and how sweet each mouthful feels. Using the same bread makes the texture difference easier to notice.

You do not need a large tasting board. Two small dishes, separate spoons and a sliced roll are enough. Then try your preferred honey with your usual breakfast. For a fuller spread, our guide to German breakfast offers ideas for bread, savory toppings and drinks.

What else do shoppers ask about Breitsamer?

What does “Honig” mean on the label?

It is the German word for honey. It does not identify the honey’s country of harvest.

Are acacia and rapsflower the same honey?

No. They describe different floral sources. The featured acacia honey is liquid, while the featured rapsflower honey is creamy; choose according to the texture you enjoy.

Where should you look for the country of origin?

Read the origin statement on the specific jar. The brand name, the company address and the floral variety each provide useful information, but none replaces that statement.